Nina Carnazza
Email: nina.czza@gmail.com
Phone: (310) 405-2164
Portfolio: ninacarnazzacopywriter.com
LinkedIn: linkedin.com/in/ninacarnazza

Professional Summary
Dynamic Senior Copywriter with extensive experience in brand storytelling, content creation, and marketing strategy, particularly within beauty, fashion, tech, and personal care sectors. Proven track record in boosting brand visibility and customer engagement through innovative and mission-driven narratives.

Experience

Senior Copywriter | The Honest Company
July 2024 - Present

  • Lead creative development and execution of product descriptions, social media content, and marketing communications for beauty, baby, and personal care brands.

  • Collaborate cross-functionally to craft and refine engaging online and offline marketing assets, supporting various initiatives that enhance brand identity and consumer connection.

  • Innovate and standardize storytelling, contributing to product development and campaign strategies, including crafting taglines and messaging for new launches.

  • Actively support the social media team in generating compelling content that upholds and promotes the brand’s mission and values.

Senior Copywriter | Kohler Co.
April 2022 - February 2024

  • Played a key role in a marketing campaign that generated $465,053 from a single email, achieving a 59% increase in revenue year-over-year.

  • Contributed to record-breaking $1.1M Cyber Monday sales, marking a 77% increase through strategic email and digital initiatives.

  • Developed engaging product descriptions and marketing materials aligned with current Pinterest trends.

Senior Copywriter | Fabletics
August 2021 - August 2022

  • Upheld brand voice consistency across multiple platforms including website, email, social media, and retail, enhancing brand recognition and customer loyalty.

  • Fostered team collaboration in a cross-functional environment to produce innovative copy for various marketing channels.

Senior Copywriter | Indigo Slate
July 2021 - February 2022

  • Crafted digital content for Microsoft campaigns, enhancing user engagement across hybrid advertising platforms.

Senior Copywriter | Jouer Cosmetics
October 2018 - September 2021

  • Led creative and copy for digital assets, product naming, and packaging, contributing to a 23% increase in returning customer rate in 2019.

  • Enhanced online conversion by 6% and average order value by 15% in 2019 through targeted copy and marketing strategies.

  • Achievements:

    • Returning customer rate +23% in 2019 over 2018.

    • Online conversion rate +6% in 2019 over 2018.

    • AOV (average order value) +15% in 2019 over 2018.

    • Sales attributed to marketing (emails, ads, etc.) +24%.

Senior Copywriter | TOMS
2018

  • Created headlines and product descriptions for TOMS catalogs, emails, mailers, store displays including exterior wall murals for new locations, seasonal store windows, marketing collateral, ancillary items, and event flyers.

  • Maintained TOMS message of giving and special product attributes across all creative including press releases, site, hero banners, landing pages, emails, retail store assets (display, takeaway), packaging, and catalog spread.

Senior Copywriter | University of California, Los Angeles
2018

  • Worked with the internal marketing team to produce high-quality documentation for internal and external audiences.

  • Wrote instructional and guideline descriptions, application guides, and tutorials to help end-users use a variety of the resources outlined in the brand guidelines.

  • Maintained and advised on the information architecture as set forth in the guidelines.


Senior Copywriter and Editor | Milani Cosmetics
April 2015 - July 2017

  • Senior copywriter and editor for both Milani Cosmetics and Jordana Cosmetics.

  • Wrote copy for print, web, displays, emails, packaging, naming, PR, and sales decks.

  • Set the brand voice and created the style guide to ensure accuracy of messaging, features, benefits, and claims.

  • Sourced and proofed Spanish and French translations.

  • Part of the team that increased sales by 30M in one year.

  • Milani acquired strategic partnerships with Target, Walmart, and Ulta in addition to CVS, Walgreens, and many others both in-store and online.

Senior Copywriter | ZipRecruiter
2017

  • Created mailers, one sheets, whitepapers, blogs, and sales decks.

  • Helped maintain the brand voice for three audiences—job seekers, employers, and partners such as Google and GateHouse Media.

Technical Writer, IT Learning & Communications | The Walt Disney Company
2014 - 2015

  • Disney's ServiceNow platform was implemented using the ITIL Systems Management training materials I helped create, including step-by-step labs, quick reference guides, e-learning quizzes, and Articulate Storyline simulations.

  • The material was used to train over 9,000 Disney IT employees and is still in use, nationally.

  • Assisted with web migration and various company-wide training tools and documents in a creative capacity.

Senior Copywriter | Creative and Digital Marketing Agency
2011 - 2015

  • Created content and global messaging for campaigns. Deliverables include style guides, catalogs, press releases, newsletters, .com banners, eblasts, landing pages, social media captions, and retail assets including posters, mailers, billboards, and displays.

  • Clients:

    • Social Matters Digital

    • Dobel Tequila

    • Red Carpet Manicure

    • US Performing Arts School

    • Revolver Gallery, Beverly Hills

    • San Mateo County Bar Association

Writer | Editor | SEPHORA
October 2009 - January 2011

  • Worked in education marketing and ecom with senior editors to create training manuals in color cosmetics, skincare, hair care, and fragrance for in-store beauty specialists to use on a global level.

  • Helped write video script copy, in-store EDU documents, website copy, and departmental communication.

Assistant Producer | Sephora.com
August 2009 - October 2009

  • Assisted with web content migration for complete website relaunch, called Illuminate.

Writer | Radio Producer | Host | Cox Media Group
December 2001 - July 2009

  • Created concepts and content for a major FM morning show and directed its co-hosts.

  • Sourced and scripted interviews with notable politicians, celebrities, local heroes, activists, and changemakers.

Skills

  • Copywriting & Content Creation: Expertise in creating compelling marketing and digital content across various channels.

  • Digital Marketing: Skilled in SEO, email marketing, and strategic campaign planning.

  • Project Management: Experienced in leading projects and collaborating with multidisciplinary teams.

Education

  • UCLA Extension, Writers’ Program

    Creative Non-Fiction

  • Broward College
    Journalism