Nina Carnazza nina.czza@gmail.com, 310-405-2164
linkedin.com/in/ninacarnazza
Dynamic Senior Copywriter | Brand Storyteller | Content Strategist
With over 10 years of experience in brand storytelling, content creation, and marketing strategy, I specialize in SEO-driven copywriting, AI-enhanced content optimization, and multi-channel marketing for B2B and B2C beauty, fashion, tech, and personal care brands. Proven ability to elevate visibility and engagement through innovative, mission-driven narratives.
Experience
Freelance Senior Copywriter | The Honest Company
July 2024 – Present
Created SEO-optimized product descriptions, social media content, and marketing communications for beauty and baby brands.
Innovated storytelling strategies and messaging for product launches, enhancing brand engagement.
Contract Senior Copywriter | Halara
September 2024 – December 2024
Created a comprehensive brand guide distributed to all teams and outside agencies, ensuring new and consistent messaging.
Executed multi-channel campaigns with AI-enhanced content strategies to reinforce brand identity among target audiences.
Developed naming and explanatory copy for the demand-driven inventory model.
Conducted research and leveraged SEO and AI tools to optimize content.
Refined AI-generated articles and created prompts for alignment with brand standards.
Senior Copywriter | Kohler Co.
April 2022 – February 2024
Generated $465,053 from a single email campaign, achieving a 59% YoY increase.
Contributed to $1.1M in Cyber Monday sales, marking a 77% growth through strategic content.
Created engaging product descriptions aligned with trends to drive conversions and search visibility.
Senior Copywriter | Fabletics
August 2021 – August 2022
Maintained brand voice across website, email, social media, and retail channels.
Delivered innovative marketing materials for campaigns and product launches with a focus on audience engagement.
Senior Copywriter | Jouer Cosmetics
October 2018 – September 2021
Directed creative strategy for digital assets, product naming, and packaging.
Increased return rates by 23% and online conversions by 6% through SEO-driven copy.
Enhanced average order value by 15% and sales attributed to marketing by 24%.
Senior Copywriter | TOMS
September 2018 – January 2019
Created descriptions and marketing collateral around TOMS’ social impact mission.
Developed consistent messaging across press releases, emails, and retail assets.
Senior Copywriter | UCLA, 2018
Produced instructional guides, tutorials, and internal marketing materials.
Provided strategic advice to enhance information architecture and user experience.
Senior Copywriter & Editor | Milani Cosmetics
April 2015 – July 2017
Developed print, web, and packaging copy while establishing a consistent brand voice.
Contributed to a $30M sales increase in one year by optimizing marketing strategies.
Supported partnerships with major retailers including Target, Walmart, and CVS.
Technical Writer | The Walt Disney Company
January 2014 – May 2015
Developed training materials used by 9,000+ IT employees during Disney’s ServiceNow platform implementation.
Senior Copywriter | Creative and Digital Marketing Agency
2011 – 2015
Developed content and global messaging for various campaigns, including style guides, catalogs, press releases, newsletters, .com banners, eblasts, landing pages, social media captions, and retail assets.
Writer | Editor | SEPHORA
October 2009 – January 2011
Created training manuals, video scripts, and website copy for Sephora’s beauty specialists.
Writer | Radio Producer | Host | Cox Media Group
December 2001 – July 2009
Directed content creation for a major FM morning show and scripted interviews with high-profile guests.
Skills
Copywriting & Content Creation: Expert in crafting marketing materials across digital and print channels.
Digital Marketing: Proficient in SEO, email marketing, and campaign strategy for B2B and B2C audiences.
AI Integration: Skilled in optimizing content with AI and creating AI-enhanced materials.
Project Management: Experienced in leading cross-functional teams and managing complex projects.
Education
UCLA Extension Writers’ Program – Creative Non-Fiction
Broward College – Journalism