Created concept, global, and clean beauty messaging. Deliverables include:

•  Product naming

•  Product description

•  Web copy

•  Style guide

•  Press release 

•  Digital and print ads

•  Hero banner, landing page, product launch eBlast, social media captions

•  Retail store assets (display, takeaway)

•  Packaging copy and regulatory claims

•  Catalog spread

•  French and Spanish translations