Created concept, global, and clean beauty messaging. Deliverables include:

•  Product naming

•  Product description

•  Web copy

•  Style guide

•  Press release 

•  Digital and print ads

•  Hero banner, landing page, product launch eBlast, social media captions

•  Retail store assets (display, takeaway)

•  Packaging copy and regulatory claims

•  Catalog spread

•  French and Spanish translations 

Jouer Cosmetics

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Elevated global campaigns with murals, social content, and print catalogs

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Created ecom/UX copy, sales decks, PR, blogs, ads, white papers